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VIN-er-A-tion: This project was created to help make the world of wine approachable to a new generation of drinkers.
It's a play on words, you see. To venerate something is to nearly worship it. Wine shouldn't be intimidating or unreachable. It should be understood and enjoyed. And your enjoyment should be based on authenticity, not on the efficacy of marketing or hype.
Who is making your wine? How are they making it? Which wineries are worth a visit? Who is flying under the radar?
We'll bring you information, stories, and experiences focused on wine from around the world, with attention to authenticity.
“Martin’s only mentor was this old-world Frenchman, Paul Masson. Wine in his world was not as it is today. Wine was fundamental, sometimes great, sometimes not-so-great. Paul Masson once said, ‘I don’t care how a wine tastes, I care about how a wine drinks.’ The meaning is that the last glass is the best glass – that wine should evolve over the course of an evening. This is meaningful because wine criticism today is only a brief sniff-sip-spit regimen. One cannot truly appreciate a wine’s true qualities and future potential without spending an evening with it. “
Jeffrey Patterson, Winemaker, Mount Eden Vineyards